Online reviews, innovation, and customer experience as determinants of satisfaction with content creation services at PT Cosuren Group Indonesia
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Abstract
The customer satisfaction in content creation services is less than satisfactory. This study aims to test the influence of online customer reviews, innovation, and customer experience on customer satisfaction in content creation services at PT Cosuren Group Indonesia. This study uses a quantitative method. The population in this study amounted to 85 respondents, while sampling used a non-probability sampling technique using a sample size of at least 5 times the number of indicators, up to 10 times the number of indicators. The sample studied by the researcher was 85 customers. The analysis technique used instrument testing, classical assumption testing, and hypothesis testing. For testing tools using the Statistical Package for the Social Sciences (SPSS). The results of this study indicate that online customer reviews have a positive and significant effect on customer satisfaction, innovation has a positive and significant effect on customer satisfaction, and customer experience has a positive and significant effect on customer satisfaction.
Keywords:
customer satisfaction customer experience online customer review innovation reviewReferences
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