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• How the word of mouth marketing strategy influence the consumer buying interest? (A case of genestick product)

  Pearl Loesye Wenas , Christoffer Daniel Natos , Margresye Diana Rompas , Benny Irwan Towoliu

  146-152

  2024-10-16

  Statistics: 479

• An analysis of the Indian retail market: Growth challenges, opportunities, and forecast to 2027

  Sandeep Kumar , Sweta Bakshi

  172-180

  2024-10-16

  Statistics: 709

• Marketing communication model at baitul maal wal tamwil integrated joint enterprises Sidogiri Melaya Bali, Indonesia

  Adil Siswanto

  210-227

  2025-08-04

  Statistics: 623

• Analysis of marketing strategies to increase broiler chicken sales at chicken room broiler farm, South Lampung

  Wahyu Esa Akbar , Agus Purnomo

  58-71

  2025-04-01

  Statistics: 1590

• The role of social media content quality and online reviews in shaping hotel room booking decisions: Evidence from Swiss-Belhotel Rainforest Kuta, Bali

  I Komang Karisma Adinata , Ida Bagus Sanjaya , Majid Wajdi , Dr. Muhammad Ahmad Mazher , Md. Afsarul Islam , Muhammad Waheed

  291-305

  2026-08-07

  Statistics: 494

• Digital marketing strategy through facebook social media to increase sales at Rifki Jaya furniture store Bandar Lampung

  Arian Azmir , Agus Purnomo

  23-33

  2025-04-01

  Statistics: 1193

• Analysing digital marketing strategies to enhance brand awareness: A case study of Ichyo Crepes - micro, small, and medium enterprise (MSME)

  Leoni Fitria Suryawati Dewi , I Made Widiantara , Majid Wajdi , Norhayati Mohd Yusof , QingHao Wu , Yuen Fook Chan

  319-331

  2026-08-09

  Statistics: 391

• Determinants of impulse buying behaviour toward fashion clothing on tiktok live among female students at IIUM

  Ramasa Varity

  249-261

  2026-08-05

  Statistics: 317

• From motivation to experience: How advertising and income influence urban park tourism in sub-saharan Africa: A case study of Agodi parks and gardens, Ibadan

  Tosin P. Adeyemo

  521-537

  2025-12-10

  Statistics: 516

• Market mechanisms in the eastern part of Indonesia of PTKI company

  Kasiani Kasiani , I Made Sarjana , I Gusti Ngurah Sanjaya , Anak Agung Ayu Mirah Kencanawati , Lily Marheni

  101-109

  2024-08-02

  Statistics: 571

• The role of digital promotion in enhancing hotel competitiveness in Bali’s tourism sector

  Anak Agung Ayu Mirah Kencanawati , I Nyoman Meirejeki , Ni Nyoman Supiatni , I Ketut Suarta

  300-313

  2025-08-04

  Statistics: 964

• A review for creating a tour package: A case study for students of tourism

  Solihin Solihin , A.A.Ayu Ngurah Harmini , I Putu Budiarta , Budi Susanto

  47-54

  2024-09-29

  Statistics: 1378